Steggles Website Redesign
Website Design | Client work at M+C Saatchi
Steggles asked us to redesign their website to create a fresh, modern experience that tells their brand story in an engaging way. The new site highlights their community involvement, charity work, and family values. We focused on best UX practices to ensure easy navigation and a strong brand presence.
The Task
The new website needed to reflect Steggles as a family brand focused on bringing people together through quality meals. We aimed to make users feel good about choosing Steggles, offer easy meal ideas, and encourage family connection. I worked with the UX Strategist, client team, and Digital Producer to create wireframes and a Figma prototype, presented the design to the client, and handed off final designs to development.
The Challenge
The biggest challenge was creating an engaging, user-friendly way to explore recipes using Steggles chicken. We also needed to make sure the design worked well on mobile. After several design reviews, we chose a card-based layout to filter and showcase recipes in a clear, visual format.
