Prism Natural Therapy
Brand Identity, Concept Development, Website Design
About the Client
Prism Natural Therapy is an alternative medical practice in the Brisbane suburb Bulimba. They offer a full range of holistic services including naturopathy, osteopathy, massage therapy and Chinese herbal medicine.
The client needed a visual identity to target the demographic in the suburb where it has gradually become gentrified with young people moving into the area, buying properties and renovating. Their identity needs to sit comfortably with the visual identities of the surrounding trendy shops and eateries. They wanted their brand to feel contemporary, stylish, modern, easy to identify, clean and honest.
Sketches were developed from the triangular shape of a prism and leaves which represents nature. Some keywords to draw inspiration from included balance, yin and yang, harmony, healing and wholeness.