Giftemo: Gift Planning App
UX / UI Design | Self-initiated Project
![Giftemo Screens](http://joannakazono.com/wp-content/uploads/2020/01/giftemo-screens.jpg)
The Project Goal
To design an app to help people organise gift information in one place.
MVPs included:
- Set reminders and notify upcoming birthdays and anniversaries
- Incorporate camera functionality to snap gift ideas
- Import people info from phone contacts and facebook
User Research
User research was conducted using online forms and face-to-face interviews. Key questions revealed people’s gift planning behaviours, including how people planned giving gifts, how they tracked what they’ve given in the past, etc.
![](http://joannakazono.com/wp-content/uploads/2020/01/giftemo-user-research-1024x244.png)
Personas
![Giftemo Persona 1](http://joannakazono.com/wp-content/uploads/2020/01/giftemo-persona1.jpg)
![Giftemo Persona 2](http://joannakazono.com/wp-content/uploads/2020/01/giftemo-persona2.jpg)
User Journey and User Flow
User journey and user flow were created to understand how a user will interact with the product and the possible route they would take to reach their goals.
![](http://joannakazono.com/wp-content/uploads/2020/01/giftemo-user-journey.jpg)
![](http://joannakazono.com/wp-content/uploads/2020/01/giftemo-user-flow.png)
Wireframes
Based on the research and findings, wireframes were sketched and clickable wireframes were created for usability testing to get further user feedback.
![](http://joannakazono.com/wp-content/uploads/2019/01/giftemo-wireframe-sketch.jpg)
High Fidelity Prototype
After a few rounds of usability testing, improvements were made based on the user feedback. Visual design was applied to the clickable wireframe.
Onboarding and Login
![](http://joannakazono.com/wp-content/uploads/2020/01/giftemo-hifi-screen01.jpg)
Events
![](http://joannakazono.com/wp-content/uploads/2020/01/giftemo-hifi-screen02.jpg)
People
![](http://joannakazono.com/wp-content/uploads/2020/01/giftemo-hifi-screen03.jpg)
Gift List
![](http://joannakazono.com/wp-content/uploads/2020/01/giftemo-hifi-screen04.jpg)
Camera
![](http://joannakazono.com/wp-content/uploads/2020/01/giftemo-hifi-screen05.jpg)